To make money in Africa is easy just sign up for Google Adsense
For someone using Adsense that didn’t already know about it, this is always a fun little eye-opener:
1. Go to any website that displays Adsense.
2. Right-click on the site and click “View Page Source”
3. Click “Ctrl+F” and type in “Adsense”
4. Page through each until you come across a “pub” number.
It will look like this: pub-111111111111111111 ( obv. Not a real pub number…or at least I hope not.)
With that number and a little intelligent reconnaissance, someone can find each and every site that Adsense publisher owns that they have Adsense on.
I’m not going to tell you all the ways to do it because I have a conscious but if you really wanted to know how, a simple Google search would point you in the right direction.
Now, imagine that you had a nice little farm of websites that was netting you a tidy little profit from month-to-month from Adsense.
And lo and behold…an unscrupulous competitor comes along!
He can take that Adsense pub number, slap it on any number of kinds of pages he made up that violate Google’s content policies for Adsense and either wait for you to be banned or report those violations him/herself.
The obvious answer to this problem would be to encrypt the Adsense code, right?
Wrong. According to publisher guidelines, the Adsense code cannot be changed in any way.
So if you were to encrypt the code – even if only to protect yourself – you risk getting banned anyway. Damned if you do, damned if you don’t.
This leads me to my next big point:
Google Doesn’t Give a $&^@ About You!
Or me, or that guy over there, or that lady standing right behind him or, really, anyone else…
And truthfully…why would they?
When you embark on a business venture or make a business decision, you do what is best for your business, not for every other business out there.
Google is no different.
Google is a business. They act accordingly.
So to expect them to act any differently is naïve at best and downright foolish at worst.
So instead of running around on forums and blogs screaming “OH NOES! GOOGLE ISN’T FAIR!!!” like so many annoying people do, do yourself a favor and face the cold, hard reality first.
The sooner you do, the better off you’ll be; I promise.
Every business owner’s best friend is reality.
To ignore it is to face certain death in your business.
To face it is the first step in preparing for it and ultimately, taking advantage of it to better suit the needs of your business.
The reality is that Google’s Adsense program is awesome…for Google.
And for advertisers that utilize Adwords’ content network, it can be pretty awesome as well (I frequently use it with great results but that’s a story for another time).
But for publishers, Adsense is just not good business.
Not only for the two reasons I gave you above, but just take a moment to think about the Adsense business model…
Getting website traffic can be one of the most difficult aspects of putting together an online business such as a website.
People regularly spend months and months just to get enough traffic to a website so that its ad revenue will finally start covering its own hosting costs (often less than $10 a month).
That, my friend, is a horrible, Horrible, HORRIBLE waste of time, in my opinion.
Especially when you consider that even the most “Google-friendly” of websites can get smacked to hell in the search engine rankings at any time due to a simple algorithm change.
Yes, it happens.
And then all that hard work goes down the tubes.
Now, don’t get me wrong…we talk about SEO in this course. A good bit, as a matter of fact.
But like everything else we do in DareDevil Marketing, we
WORK SMARTER, NOT HARDER to make more cash with less effort and more quickly.
This is to buffer ourselves from having to start from square 1 just because Google made a business decision such as banning an Adsense account or adjusting their search engine rankings algorithm.
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